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NEWS
Nokia Game kicks off on November 4
(September 21, 2001)
The all-media adventure expands
to 28 countries in Europe and the Middle East
Nokia Game 2001, an interactive all-media adventure provided by Nokia, will be
played November 4-23 in 28 countries in Europe and the Middle East
simultaneously. During the game, players will take on the identity of the main
character and be immersed in a mystery they need to solve.
Nokia Game is a skill-based game in which players must complete various
challenges and solve puzzles based on clues planted in the media landscape
around them. A number of SMS messages, short TV movies, websites, radio
announcements, newspaper and magazine ads, e-mail, and mobile phone calls guide
players through the game, providing them with information, clues and tasks to
perform.
There is no participation fee to participate in Nokia Game. To play,
participants need to have access to the Internet, an e-mail address, and a
mobile phone with the capacity to receive short messages. There is no age limit
to play the game, but people under the age of 18 need their guardian's
permission to participate.
This year players can play longer and collect points before being dropped out of
the game. Players win points by visiting websites, playing online games, finding
information, and answering questions, for example. The players with the highest
final scores will be able to participate in the grand final of the game. During
the game, players can view their own scores on their personal game website page.
At the end of the game, the 50-100 best players in each country will win a
special new Nokia phone.
"This is the third time we are bringing Nokia Game to mobile phone users.
Last year, half a million people played it in 18 countries across Europe. This
year's Nokia Game will involve even more players in more countries, providing
them with thrilling experiences and challenging tasks during an intense 3-week
period. Players will be able to chat with each other on the game website while
they play. This type of promotional activity is a good fit with our brand
promise of connecting people and reflects the growing importance of
entertainment in mobile services," said Pekka Rantala, Vice President,
Marketing Services, Nokia Mobile Phones.
Nokia Game 2001 will feature Club Nokia and digital services. Members of Club
Nokia can get operator logos, ring tones, and picture messages with Nokia Game
themes from Club Nokia. Club Nokia is an on-line community and loyalty program
offering exclusive services to Nokia phone owners in Europe, the Middle East and
Africa. The Club Nokia web and wap services can be accessed once the Nokia phone
is registered with Club Nokia. For more information on Club Nokia, please see
www.club.nokia.com.
Players can register for the game at www.NokiaGame.com between October 4th and
November 3rd. Game developments can also be followed on this site.
A press section where members of the press can download Nokia Game related
pictures and ring tones, and follow news updates on the game opens at
www.NokiaGame.com October 4.
Nokia is the world leader in mobile communications. Backed by its experience,
innovation, user-friendliness and secure solutions, the company has become the
leading supplier of mobile phones and a leading supplier of mobile, fixed and IP
networks. By adding mobility to the Internet Nokia creates new opportunities for
companies and further enriches the daily lives of people. Nokia is a broadly
held company with listings on six major exchanges.